Rugby Australia banks on TV package to be greater than sum of its parts | Bret Harris

A ‘whole of game’ deal is on the table in an attempt to increase the current $57m a year arrangementIn the Seinfeld episode The Pitch, Jerry and George propose an idea for a “show about nothing” to American television network NBC. When the fictional NBC executive Russell Dalrymple asks them: “Why am I watching it?”, George replies: “Because it’s on TV.” Dalrymple says: “Not yet.”Rugby Australia is pitching a “whole of game” package to broadcasters, including Optus, in an attempt to achieve a significant uplift on its current $57m-a-year deal with Fox Sports. The package involves the Wallabies,…