Cost and quantity of replica kits keeps going up but so does demand | Paul MacInnes

Replica kit manufacturers are in the pink, partly thanks to England’s success in the World Cup and Eddie Jones’s teamThe kits are alright. OK, maybe that’s subjective. In some people’s eyes the current generation of replica sportswear could be said to be garish. Or too tight fitting. And almost certainly too expensive. But there’s no doubt they’re enjoying a late-capitalist flourish.For a sense of where we are at, take the news this week that the RFU was punting out a new England shirt, their 12th in four years. The sell was quite something. According to the manufacturers Canterbury, the shirt…