Broadcasters Post Promising Six Nations Viewing Figures

BBC and ITV both made a positive start to their new Six Nations rights-sharing agreement with strong viewing figures released for all three games. ITV attracted an average of 4.7 million viewers, a 28 per cent share of the overall television audience at that time, for its coverage of the 16-16 draw between Ireland and Wales in Dublin, with a peak audience of 5.7 million. The most-watched game of the weekend was, predictably, the Calcutta Cup match between England and Scotland at Murrayfield – an average of 7 million viewers, a 37 per cent audience share, tuned in on the BBC and the viewing fig…