Adidas and All Blacks Extend To 2023

News that adidas have extended their contract with New Zealand Rugby through to 2023 was released at the unveiling of a special edition jersey for the British and Irish Lions series. The contract extension will mark a 24-year relationship between the two parties should it run it’s full term. NZR CEO Steve Tew said they'd enjoyed "an exceptional and prosperous relationship" with adidas since the first deal was signed in 1999. "We see adidas not just as a sponsor but a real partner in our game. In financial terms, this deal extends the most significant sponsorship deal in our history, and the im…