The entertainment experience lies at the heart of the project which has seen the Vodacom Bulls win the Innovation Award.
It’s a prize which rewards and celebrates efforts to grow the love of the game, with all 16 teams in the league invited to submit entries.
It recognises people behind the scenes who are working hard to make rugby the greatest experience for fans - both on and off the field.
Connecting with supporters and encouraging new audiences to fall in love with rugby is seen as key to continuing to grow the league and the game.
The submission by the Vodacom Bulls - entitled ‘Where Rugby Meets Entertainment’ - has that goal front and centre and it has seen them chosen as the winners of the Innovation Award by a URC Committee.
The Pretoria-based franchise have redefined the matchday experience through a consistent and innovative focus on entertainment, seamlessly blending elite sport with live music and fan engagement.
By creating a dynamic collaboration between rugby and entertainment, they are attracting new audiences and enhancing the overall stadium atmosphere at Loftus Versfeld.
URC Awards Winners 2025-26
Gilbert Golden Boot: Chris Smith (Fidelity SecureDrive Lions)
IPVanish Tackle Machine: Ben Carter (Dragons RFC)
Ironman: Quan Horn (Fidelity SecureDrive Lions)
OFX Top Try Scorer: Evan Roos (DHL Stormers)
Playmaker: Jack Walsh (Ospreys)
Next-Gen Player of the Season: Tom Bowen (Cardiff Rugby)
Elite XV: Ntuthuko Mchunu, DHL Stormers (Loosehead Prop), Johann Grobbelaar, Vodacom Bulls (Hooker), Thomas Clarkson, Leinster Rugby (Tighthead Prop), Darragh Murray, Connacht Rugby (Lock / Second Row (4)), Cobus Wiese, Vodacom Bulls (Lock / Second Row (5)), Cian Prendergast, Connacht Rugby (Flanker (6)), Ruan Venter, Fidelity SecureDrive Lions (Flanker (7)), Evan Roos, DHL Stormers (Number 8), Embrose Papier, Vodacom Bulls (Scrum-half), Sacha Feinberg-Mngomezulu, DHL Stormers (Fly-half), Kyle Rowe, Glasgow Warriors (Left Wing (No.11)), Stuart McCloskey, Ulster Rugby (Inside Centre), Stafford McDowall, Glasgow Warriors (Outside Centre), Werner Kok, Ulster Rugby (Right Wing (No.14)), Quan Horn, Fidelity SecureDrive Lions (Full-back)
Try of the Season, powered by URC.tv: Angus Bell (Ulster Rugby)
South African Vodacom URC Player of the Season: Embrose Papier (Vodacom Bulls)
Innovation Award: Vodacom Bulls