South Africa captain Siya Kolisi has become the first rugby union figure to sign a deal with Jay-Z's management company Roc Nation Sport.
The World Cup-winning captain follows footballers Kevin De Bruyne, Romelu Lukaku and Reece James in joining an organisation that has only just opened the doors to its first European office.
My pursuit of a greater future and inspiring the youth in our country and beyond will never stop. Blessed to take the next step in my career with the @RocNationSports family. Looking forward to breaking new boundaries with this partnership! #RocFam pic.twitter.com/8dOEvymWn8— Siya Kolisi (@SiyaKolisi_Bear) December 5, 2019
The news follows Kolisi being named among the top 100 most influential Africans by New African magazine.
Michael Yormark, President of Roc Nation Sports International
"Siya Kolisi joins the Roc Nation Sports International family as an iconic unifying figure, who has faced adversity and come through it as a role model to many, not only in Africa but around the world. A real talent of substance, we are thrilled to support Siya in his career moving forward."
"I'm overjoyed to be joining the Roc Nation family, and to be the first South African to do so is a special feeling. The team is very much an extension of my own family, they have been extremely welcoming and passionate about my story and my journey. It's the perfect partnership and I'm excited to get started."
In an interview with the Daily Mail, Siya Kolisi opened up about growing up in a township, leading South Africa to Rugby World Cup glory and joining Lukaku and de Bruyne at Jay-Z's Roc Nation Sports.
When asked why he chose to sign with Roc Nation, Kolisi simply answered ‘Why not?’
‘Everything I stand for, my values, they completely match up.
‘A lot of humans have been motivated by Jay Z’s music. He came from the bottom to the top to make it as a musician, a businessman also.
‘That’s something that I’ve dealt with in my life and his music has been inspirational.