Saints Sell South Stand Naming Rights To Elite

Elite Insurance have strengthened their close relationship with Northampton Saints by investing in the naming rights of the south stand at Franklin’s Gardens. This stand, which both dominates the stadium and is one of the most visible parts of Franklin’s Gardens from the surrounding roads and approaches, will be known as The Elite Insurance Stand for the next five years. The formal unveiling was at last Saturday’s Premiership opener against Bath, and follows the news earlier this year of Elite Insurance’s new elite sponsorship deal with the Saints. “We’re delighted to be putting our name to th…