Quins Join RFU And CSM By Investing In USA Firm RIM

Harlequins have reached an agreement in principle to become a minority shareholder and strategic partner in USA Rugby’s commercial subsidiary, Rugby International Marketing (RIM), and in the US governing body’s digital video platform, The Rugby Channel. RIM was established in 2015 as the commercial arm of USA Rugby, representing its commercial rights with the responsibility to identify and secure new revenue streams that will support the development of the game in the United States. To build interest in the game, RIM launched The Rugby Channel (TRC) earlier this year, an ‘over the top’ digital…