Ospreys announce Lance Bradley as the new CEO

Ospreys are delighted to announce Lance Bradley as the new CEO, effective Monday 8 January 2024.

The appointment comes after Ospreys’ ownership, Y11 Sport & Media, led an extensive recruitment process to find the perfect candidate to lead the Ospreys into an exciting new chapter.

Bradley brings with him a proven track record and extensive experience, having previously held several key leadership roles. His most recent was in professional rugby, as the Chief Executive Officer at Gloucester Rugby. During his five years there, he not only led the club through COVID-19, but also turned around their financial performance, from significant losses, to profitability.

He also instigated and oversaw a significant increase in funding for the Gloucester-Hartpury women’s team, who finished last season as Premier 15s Champions.

Bradley’s association with the sport started during his time at Mitsubishi Motors where he spearheaded the company’s solid partnership with Gloucester Rugby, including them becoming the club’s principal partner.

In his roles at Mitsubishi Motors, including as Managing Director, Bradley extended their association with rugby to include partnerships with Edinburgh Rugby, Scottish Rugby and England Rugby, before leaving to take on the role as Gloucester Rugby CEO.

Lance Bradley, Ospreys Chief Executive Officer, said: "I am honoured to be joining Ospreys as its CEO. This is a club with a rich, successful history and a passionate fan base. I am eager to contribute and take the club to new heights.

"The Ospreys is a club full of potential and talent, who are known for their innovation and for being disruptive, making this a very exciting role. I’ve been very impressed with the plans Y11 have outlined to me. I look forward to meeting with fans and business partners in the coming weeks to share those plans and hear their thoughts.”

James Davies-Yandle, Ospreys and Y11 Sports & Media owner said: “Lance Bradley steps into his role at a pivotal moment for Ospreys, and his appointment marks a strategic enhancement to the club's competitiveness and overall standing in the rugby community. The Ospreys community can expect Bradley to bring fresh perspectives, strategic initiatives, and a commitment to creating a culture of sustained success.”