New kit a PR own goal for the RFU
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The RFU is under fire after the launch of its new kit, and it is not just the price - £90.
99 for an 'authentic' England shirt - which is causing anger, nor that the shirt will be replaced in less than a year.
The decision to incorporate small rubber grips in the shape of a Victoria Cross into the design of the shirt has led to widespread criticism.
Was it worth it?
Marketing departments are paid a lot of money to do many things, one of them being to portray whoever they represent in the best light.
Trying to 'sell' an eye-wateringly priced replica sh…
