London Irish Appoint Two Circles To Improve Marketing

London Irish have appointed Two Circles, the data-driven sports agency, to play a key role in improving the club's marketing strategy. The announcement follows on from the appointment of former captain and Ireland international Bob Casey as operations director. Casey’s newly created role spans both the club’s rugby and commercial activities. Two Circles will look to target the clubs traditional fanbase and developing closer links with its loyal supporters. Casey said: "We have been extremely impressed with the work and results that Two Circles are able to deliver. That level of expertise and e…