Halfpenny’s Under Armour Deal A Game Changer For Rugby

Elite rugby players signing agreements with sports brands is nothing new but Leigh Halfpenny’s recent deal with Under Armour has been described as a “game changer”. It is said to be the most lucrative deal in Northern Hemisphere rugby and may also eclipse the top contracts in the Southern Hemisphere as well but it is the finer details that set the four-year agreement apart, together with the message it sends out. From the recently retired Jonny Wilkinson and Dan Carter to Jonathan Sexton and Patrick Lambie, almost all of the world’s best goal-kickers opt for the Adidas Predator boot and Tim Lo…