Dilemmas at every turn in the illogical, dangerous beauty of sport | Barney Ronay

After a week of trauma from boxing ring to football pitch we must remember there is value in the extreme things people doIf you haven’t seen the new TV advert for Jacamo clothing I highly recommend doing so. It’s an exhilarating thing. First up we see the Jacamo models: stern, powerful men dressed in comfortable nylon leisurewear. These pictures are cut with a reel of stirring images. Rutting stags. A priapic wind tower. A spurting volcano. A craning lighthouse drenched in surf. Stallion power! Jackets! Massiveness! Rain, wind and fire!This kind of imagery should not be taken lightly. The Jaca…