Case Study: Bath Rugby Sponsorship Assessment for CircleBath

CircleBath, an award-winning hospital that provides care for private and NHS patients, asked Millharbour Marketing to conduct an assessment of their five-year old partnership with Bath Rugby to determine what effect the sponsorship had on the perception of CircleBath amongst the Bath Rugby fan base. CircleBath activated their rights as official medical partner through emails to the club fanbase, perimeter boards, use of ambassadors, big TV screen slots, posters around the ground and branding in the programme. With the assistance of Bath Rugby club, sponsorship assessment research was conducted…