B4 Capital To Distribute Italian Rugby Rights

Media agency B4 Capital has agreed a deal with the Federazione Italiana Rugby (FIR) to distribute the Italy national team's global media rights. The exclusive deal with the governing body will run for four years until 2019. FIR president Alfredo Gavazi said the deal had guaranteed a "significant return" for the organisation, adding that B4 Capital had successfully fought off competition from two other agencies. B4 Capital already have a sporting presence in Italy, holding the media rights to the Italian Cup, Super Cup and Serie B football competitions, as well as partnerships with the Italian,…