Full pockets and tailored ads: Amazon plants its flag in land of televised rugby | Barry Glendenning

Two untaxing wins meant the corporate behemoth arrived quietly – but the smart money says it’s here to stayIf Amazon Prime Video was hopeful its maiden foray into rugby coverage would be the main talking point of the weekend’s international Test match action, its thunder was unceremoniously stolen mere hours before its first broadcast by Sky Sports. After Sky’s viewers were spoiled by the unprecedented sight of Argentina beating the All Blacks in the Tri-Nations, a laboured Scotland win over Italy and routine England rout of Georgia in our own comparatively mundane autumnal jamboree, the Natio…

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